Printing is an essential part of photography, whether you are a professional or hobbyist. Printing your photos into wall art and albums is a better way to make your images tangible than storing them on hard drives or cloud storage. Printing your favourite images and placing them in a story will give them greater value, meaning, and impact. Why don’t you do this more often? It’s not because it takes too much time or is expensive. Here’s a step-by-step guide to creating a photo album.
1. Choose an Album Designer and Software for Album Design
The first step to designing a photo album is choosing the album maker and software. This is important before you start creating spreads or selecting images. Each album maker and design software has its own limitations and procedures. These limitations and procedures should be understood before you begin designing.
Software for Album Design
All consumer album makers have their own software to design your spreads. You won’t need to register or download another software. There are a few options for professional albums: Fundy Designer , Adobe In design, Smart Albums or Adobe Photoshop.
2. Choose your images and design your spreads
A strong understanding of storytelling is essential if you want to increase sales of wall art and photo albums for your photography business. We have broken down both skills into four easy steps in the video below so you can create wall art and albums that clients love to display in their homes.
How you choose and arrange your photos is key to creating better wall art and photo albums. These are the four steps to follow when selecting images for your next album spread or wall art cluster.
Step 1: Only one story per spread (not a summary).
Photographers often use multiple backdrops and scenes to capture images of their subjects. Each scene can offer a different setting and a potential story. A single scene can be broken down into smaller stories to fill multiple pages. However, each spread (two pages side-by-side) should be considered an individual story.
Imagine that a couple took photos at the beach. Perhaps they walked along the shore, before stopping to kiss on rocks. Although it might be tempting to show all of this action in one spread, we suggest limiting the spreads to the walk along the beach and the kissing scene on the rocks.
We can limit the number of spreads and clusters that we sell if we include images from multiple scenes in our wall art spreads. If a spread or cluster can include a moment from every scene, why would someone want to buy multiple spreads or clusters? It is harmful to the story being told, and it reduces sales potential.
Design tip When you present clients with wall art designs, as well as an album design, don’t just repeat the layouts and designs in one format. Clients may not be as likely to buy wall art if the album includes all the images that you highlighted in the wall artwork design. You can do some crossover, but you should mix it up.
Step 2: Choose the hero shot you want to build around
The spreads should have images that work together to tell a story. However, there must be a clear hero photo that serves as the center of the spread. Before you can choose a hero photo, you need to first know what you are looking for.
Learn more about your client’s preferences for photos. It may be the favorite image they requested before the session, or the image they pinned to their moodboard. The hero shot captures the mood and feels of the story, and highlights the subject. If the story is about a couple enjoying a romantic, or playful, stroll on the beach together, the hero photo should reflect that mood and set the scene for all the other images.
Make sure you choose flattering angles when choosing a hero shot. Your image quality standards for images delivered should be met, and the hero shot must add to the story.
Step 3: Each additional image enhances the hero/story
Each additional image should be built around the hero shot in order to show more of the story that is unfolding in the scene or across the spread. When choosing images, you should consider using a variety focal lengths (close-up, medium, and wide angle). This is also a reminder of step 1. Limit the number of images that are taken at the same time as the hero shot. For example, if you photograph a family session, you should not include every image you took during the session when creating an album spread. Choose cohesive images from one scene to tell the complete story in one spread or wall art cluster.
Step 4: Make sure images are consistent in appearance/color
We recommend choosing images that have a consistent look and color, unless you are trying to combine images that don’t work together. Also, consider whether you want the images to appear light and airy or dark and dramatic on one spread. The story may be disrupted if you place light and dark images on the same spread. It’s impossible to see the differences in lighting between each image.
You can choose images that have a consistent look and color if you have post-processed them with consistency. This is what you will learn in chapter 4.2.
These four steps will help you create wall art clusters and photo albums that sell. This will increase your income and make your clients happy with your services.
3. Make your images ready for printing by retouching and preparing them.
Once you have created your spreads, it is worth bringing your images back to Light room or Photoshop to do further editing. You will need to make your images larger. Make sure that each spread contains the same colors and tones. You can find a complete guide to printing images. We recommend that you review it.
Although printing your images in wall art and albums can seem daunting, the end result is well worth it.