One year ago, no one could have imagined the changes in our world. We all knew what challenges and opportunities rapid tech advances would bring to creative professionals. We often speculated about different scenarios, considering the implications of digitization and modern society.
But, global events and lockdowns have turned the tables on the entire world (and industries, including visual communication). What aesthetics and styles should brand and content creators use to appeal to their clients? What new insights do we have about audiences? To find themes, concepts and ideas that will make you stand out in the market for 2022, check out our Visual Trends Guide.
What is the 2022 Visual Trends Guide?
We present nine trends this year that were triggered by world events and will impact visual communication in the future. Each trend is a specific area of visual communication. It includes photography, marketing, design, and thematic visuals that best describe the ideas and aesthetics.
We partnered with 12 creative agencies from all over the globe to bring you insider information and insight that you can use for your campaigns and projects.
Droga5 London is part of Accenture Interactive. It is an award-winning creative communications agency that also offers strategic communication services.
Your Majesty is a strategy-led technology and design firm.
– ISD Group & KA–KA-HA is a digital agency that uses data and technology to create digital content. It is part of the [isdgroup]
– Locomotive, a human-sized digital-first design agency
Leo Burnett Ukraine is a creative agency that uses the operating system HumanKind. This set of principles guides how they use creativity to create brand experiences that transform businesses.
– Design Bridge Design Bridge is a global agency with studios in London and New York.
Publicis Ukraine creates innovative communication that makes a positive impact on its clients, society and stakeholders
DentsuACHTUNG! is a creative agency that combines technology and zeitgeist; communication, and experiences
– Activ Theory is a digital production studio that specializes in creative digital projects with offices in Los Angeles and Amsterdam
– Saatchi & Saatchi Ukraine is a creative agency that helps people worldwide fall in love with its clients’ products and services.
Publicis Italy develops powerful strategies and ideas that help their clients’ brands become irreplaceable, unique, in control, and ahead
– Sergii Bratusov, Industry Head – Branding, Google Central & Eastern Europe
The 2022 Visual Trends is the main theme.
While in confinement, many have reassessed their lives and adopted new routines. Many people realized that they had woken up to a new reality after making small changes.
Staycations, or holidays, were born out of the need to avoid travel and close borders. It became nearly impossible to live a fast-paced life, so hustle-culture believers tried slow living.
The new reality that we live in has been shaped by social distancing. XR technology has become a popular way to travel and experience new experiences online. The amount of time spent in front of screens increased by 2020. This led to people choosing countryside escapes.
All these changes have impacted photography, design, and other areas of visual communication. We have analyzed the industry statistics, analyzed the most recent submissions to the library, which has over 190,000,000 files and spoken to our content curators to zoom in on these changes.
We conducted extensive research to identify the trends that clients will appreciate next year. This helps brands and content creators appeal to their audience in the best way possible.
We are beginning to see the changes coming in the next few weeks.
- Muted tones and grounded tones are replacing bold, futuristic colors.
- People are looking for solace in nature to take their minds off of screens and other online activities.
- Designers are constantly looking for new ways to engage users and leave lasting impressions in a world where attention spans decrease.
