Diversify your income
This tip was repeated over and over again by the artists we interviewed. Laura BC, a London-based photographer, says that I looked into other ways to monetize photography after the lockdown. “I relied on my clients completely, but I realized the importance of having additional income streams. Stock photography was my main focus because you can always photograph your family, landscapes, still life, and yourself.
Become a Specialist
“My advice for emerging photographers would be that you focus on developing your unique style,” says Kentucky-based artist Jessica Ebelhar. “There are many talented photographers out there who are generalists, but it’s been my experience that clients want specialists–photographers with a unique point of view and mastery of their skill. Use the time you have to learn and create this year.
Network
Joanna Wojewoda, a Toronto-based photographer, urges you to “once you’ve identified your niche”, It is possible to network and reach out without ever leaving your home. A potential client contact outreach spreadsheet is a great idea. This will allow you to note everything, including the person’s name, business name, outreach date and any notes. It is common to take several attempts before you hear back from potential clients. Follow up!
Learn to Outsource
“In addition diversifying, I suggest that you outsource,” says Ashleigh, a Texas-based photographer. Outsource areas that aren’t your strength. Although it may initially cost you less, it will eventually make your work more valuable. My team is amazing and helps me with admin, styling, and accounting.
Try Something New
“I believe 2021 will boil down to being flexible, ready to pivot at any moment,” says Erika Roa, a Washington-based photographer. “I see 2021 as an opportunity for me to explore new things and try out things that I have put off the radar over the last few years.”
Stay Flexible
“One of my biggest lessons this year was to be flexible, accommodating, both with myself and with my clients,” Australian photographer Mark said. “In Melbourne, we have been through a very strict and lengthy lockdown which at one point had me packing my studio to set up everything at home.
Take Stock and Re-Evaluate
“It’s important to evaluate your offerings, and ensure they’re what’s required at any given moment,” explains Kaleenen Enke, an Atlanta-based photographer. To be safe, my sessions were generally longer and held in homes. However, I had to change to shorter, more socially connected outdoor sessions.
You should check in with yourself once in a while and learn to adapt to your clients’ needs.
Keep Shooting Personal Work
“When all our shoots were delayed last spring, we used the opportunity to shoot some personal project at home which led to quite some jobs over the summer, and even brought in some clients,” David and LJ, of the photography duo fluid Frame, tell us. Keep creating images that you like by trying new techniques. Practice some new techniques.
Spread the Word
In 2020, the biggest mistake creatives made was waiting for work. It is important to remain relevant, fresh, and at the forefront of all art buyers.
Please post it on social media and send emails to your network when you create new work. Then, submit your work for stock. Photography is a tricky business. It would be best if you were your best regardless of economic conditions. “The world will be righteous, and there will be work.”
Learn New Skills
“Never stop learning!” Italian photographer Dario Lo Presti urges. This was sound advice before the global crisis. But it is even more relevant now that there has been an economic recession. You can learn videography if you are skilled in photography.
Are there any subjects you are very familiar with or have access to? You might be able to use this knowledge combined with your photography skills to gain an advantage. The last tip I have, and perhaps the most important, is to keep trying. Although you will be rejected, there are always light at the end. Keep strong and safe!
